Short version: this website sets no analytics or tracking cookies at all. That's why you don't see a cookie banner. The only things stored in your browser are a few first-party preferences that never leave your device.
Analytics without cookies
We use Plausible Analytics, a privacy-first analytics tool, to understand how visitors find and use the site — for example, which pages are most popular. Plausible is built for exactly this situation:
- No cookies — nothing is set or read on your device.
- No personal data — no persistent identifiers, and IP addresses are not stored.
- No cross-site or cross-device tracking — measurements are aggregate page statistics only.
- EU-hosted — Plausible is an EU company and all analytics data is stored in the EU.
Because no cookies are set and no personal data is collected, UK GDPR / PECR does not require a consent banner for this — which is why there isn't one. You can read more in Plausible's data policy.
First-party preferences we store
The site uses your browser's localStorage to remember a
few preferences. These never leave your device, aren't sent to our
servers, and aren't shared with anyone. Under UK GDPR / PECR they're
"strictly necessary" preference storage and don't require consent:
theme— your light/dark theme preference.billing— your monthly/annual pricing-toggle preference.
You can clear these at any time through your browser's storage
settings. (If you visited before July 2026 you may also have an old
hh-consent key from our previous analytics setup — it's
no longer used and is safe to clear.)
Server access logs
Our web server records standard access logs (IP, URL, user-agent, timestamp) for security and diagnostics. These are kept for up to 30 days. See our Privacy Policy for details.
Product cookies are separate
The HeimdallHR application (the customer-facing product) uses cookies necessary for authentication and session management. Those are covered in the in-app cookie notice presented at sign-up, not on this marketing site.
Changes
If we change how this site uses cookies or analytics, we'll update this page and, where required, ask for your consent.